Our Keyword Research has a TON of additional fasets. We not only want to identify the RIGHT keywords, but we want to understand the status of the SERPS as well. We always aim to define the Search intent and what the user wants from a query.
Website Quality Audit
We can assess the quality of your website by looking at number of different data inputs, including inbound links, titles, content depth, sales from organic traffic, keywords ranking and more.
Competitive analysis is important to understand the competitive landscape. Understanding those having success helps us to refine our strategy on what the algorithm is ranking at the keyword level.
On Page Analysis
The scope of what falls under “on page” has grown rapidly as SEO has progressed. It’s our job to make sure every page delivers the proper experience for a given keyword search.
This pushes outside the scope of SEO (slightly) into technical and UX to make sure a page is optimised perfectly.
Content marketing gives us “linkable” assets and outreach tools to grab more links, build relationships with influencers and topical authority in a field. Builds out depth/topical relevance on a website for additional structure and improved UX. We have a system to do this which we leverage for our clients.
Links correlate positively with more organic traffic. Our agency has sent over 1 million outreach emails in the last few years. We carefully track each response, link placed, and the corresponding keyword increases after the link has been placed.