People watch videos online more than traditional TV, which only makes up 18% of consumer time. However, making videos stand out from the crowd can feel impossible when there is so much content out there…
The good news is that there is a step in the video production process that helps maintain the content “on brand”. Colour grading will enhance the overall appearance of images and bring concepts to life!
In the world of video production, every short film, commercial or even corporate video must it’s important to improve existing footage when video editing with secondary colour correction, white balance, and other editing software.
These post-production edits will transform engagement rates and build better brand loyalty.
Everything related to colour grading and the process of colouring is in this article.
What Is Colour Grading?
The world is taking more photos and videos than ever before. However, to make videos beautiful video editing needs to be done correctly.
Why? Because there are different skin tones, colour profiles, and other colour adjustments that are key to making videos pop. Thankfully, software like the DaVinci resolves makes editing easier.
However, there is still confusion over colour correction and colour grading.
It’s easy for clients to overlook the process of colouring in the video post-production as it can be unfamiliar, time-consuming and tiresome, but it’s entirely worth it when there is a final digital video with the perfect colour saturation!
Let’s break down the two processes.
Colour grading refers to the process of emphasising visual tones and heightening moods to create the ideal atmosphere. This video editing detail can be a game-changer when it comes to winning over new clients.
For example, in horror films, you want to use darker tones to highlight the eerie narrative and characters. There are many colour wheels to choose from to create various atmospheres and personalities.
The next section goes into more detail on the differences between colour grading and colour correction.
Colour Grading vs Colour Correction
Although both of these methods are used in the video production stages after the footage has been recorded, they focus on slightly different elements.
For instance, colour correction is about maintaining the original colours but adjusting the brightness and saturation levels. The aim of this method is to make the video as natural as possible.
In contrast, colour grading is used to stylise the existing colours after correction. This method is more complex as it needs to fit the overall emotion of the video.
Everything from the video colours to the log profile is essential to the post-production process. Finding the right grading tool to grade footage could be the deciding factor between a memorable video and a forgettable video.
However, with colour grading, there is also a LUT feature that editors use to achieve accurate results.
The term LUT stands for “look-up table” which is a spreadsheet that has different colour grades. Most people use LUT to set a predetermined look, increase the speed of colour grading, and act as a reference point.
All of these components are important for getting colour grading right and creating the final image. Without them, the basic colour would be dull and the importance of the message would be lost.
Is Colour Grading Worth It?
Of course, adding a new layer of colour toning into video formats might seem like nothing but another thing to add to the editing list…
However, there are many benefits to this editing process than can improve content.
The first reason is colour grade can fix the technical aspects of the video. Colour is part of the reason why videos leave an impression. The colours tell a story.
The editing details are what makes a message clear and memorable so it’s worth taking notice of colour grading. Besides the technical advantages, it’s also important for artistic value.
A camera doesn’t know what genre of movie or what brand message is being displayed in the video. Tools like colour correction and colour grading make it clear.
Colour grading is a way of creating dialogue without using any words. You can use warm tones for romantic scenes or cooler tones for dramatic effect.
The options are endless!
Building a brand means thinking of every aspect of a marketing plan from email campaigns to video content. However, building a good reputation is about more than sending a few emails and recording footage…
The post-production process is as equally important as the recording stage. Being able to create an instantly recognisable visual style is difficult when there’s so much competition.
Therefore, using colour grading to emphasise brand colours or convey a brand voice could go a long way toward increasing engagement. This means that every video will be consistent and related to the brand.
After all, consistency is key to increasing revenue and attracting new clients. If colour grading is ignored then it could harm businesses when it could be avoided.
Things to Avoid
When implementing colour grading there are some common mistakes to avoid during the video edits. Here are some things to avoid:
- Grading too much and losing detail
- Not matching the grade between scenes
- Poor tracking
- The colour grade doesn’t match your project style
- Overdone grades
As long as these mistakes are avoided, there shouldn’t have any problems. However, for more help with colour editing Queenstown Media is great for discovering how to use these tools properly.
There is a whole video production team that can provide the services to bring concepts to life with vibrant, enchanting colours!
Make Videos Pop With Colour Grading
Forgetting about colour grading in the post-production editing plan will leave footage looking average. In the business world being average isn’t good enough.
Spending time working on colour tones, coming up with a consistent colour scheme, and fixing lightning errors will transform videos and it doesn’t need to be complicated.
A few minor edits with saturation and skin tones make all the difference.