A successful website is visually engaging, branded, easy for users to navigate, and drives conversions. If you’re launching a new website or upgrading your current website, you may not be sure where to begin. Here’s how to ensure that the digital agency you hire will deliver quality graphic design, web design and development, marketing strategy and user experience.
#1 Do They Provide Branding?
If you don’t have your branding created yet, ask if it’s something the marketing company you are considering provides. This includes the initial branding for your startup, post-launch branding, and rebranding.
Standard brand packages include:
A detailed style guide that defines your brand’s look and feel.
Company colours with precise hex colour codes.
Your primary logo design for both black and white backgrounds.
Secondary logos for social media and multimedia placement.
Your preferred fonts, which may vary for print and digital.
Essential designs—business cards, letterhead, email template, etc.
#2 What Other Services Do They Offer?
If website design is just part of the whole process. Most businesses are searching for at least a few other pre-and post-design services.
This may include:
Written content
Images, video, graphics, etc.
Website hosting
Monthly maintenance and monitoring
Initial and ongoing keyword research
Full-service digital marketing
Social media marketing
App development
#3 Do They do Web Design And Web Develop?
Ensure the firm you hire can both design and develop your new website. These two terms are often used interchangeably, but they are not the same thing.
Website design includes the page layout and design. Designers are responsible for creating the look and feel of your website. They will also map out the navigation tree menu.
Website development is the process of programming your website and bringing it to life. This may include advising on features and functions, but certainly programming and testing advanced features and functions.
Some designers are developers, but some agencies begin with their design team and pass the design along to their developers.
#5 Do They Build-In SEO?
We dive into what search engine optimization is a bit deeper here. For a quick explanation, SEO is the process of strategically optimizing your website to establish or improve its page rank. In terms of the web design process, this means:
Analyzing competitor keywords
Performing keyword research
Building local SEO into the website
Optimizing images and video
Ensuring quality content
SEO-friendly design and development
Filling out image alt tags, page titles, and meta descriptions
SEO is an ongoing process that must be strategically and methodically updated to ensure you stand out in your online market.
#6 Do They Offer Conversion Strategies?
Your website is a foundational element for establishing and growing your online presence. It is where your digital ads, social media, and off-page marketing lead back to. So, there should be a conversion strategy in place.
Yes, some visitors will engage or convert on their first visit, but the overwhelming majority will need to know more. A conversion strategy helps to keep your brand connected and top of mind.
This includes adding an opt-in newsletter and targeted opt-in landing pages. These landing pages typically aren’t accessible by your website’s primary navigation menu. Instead, they are the landing page for external ads and campaigns.
Once a lead opts-in to a list, they are automatically sent strategic emails to guide them through the customer journey.
Ask if conversion strategies are included in the design process, or if you’ll need to hire a separate creative agency. Having a separate agency slows down the process of monetizing your website. Working with an agency that provides multiple services ensures cohesive branding and accelerates the delivery timeline.
#7 Will You Be Able To View And Approve Progress?
The intake process before design begins is in-depth but be sure to inquire about the overall process.
For example, will you be sent design mockups and a navigation tree menu before development begins?
And at what stages along the way will you be able to review your new site and provide feedback?
The last thing you want is to have your site delivered, only to be disappointed by the finished results. Ensure you are kept in the loop along the
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